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Planning in Business Planning

Once the Goal has been clearly defined, the Objectives established and the Strategy set, build a Plan to implement the Strategy. To this point, the process has been strategic. It now becomes tactical. For example, if your Strategy is to use direct mail to reach your Objectives spelled out above, lay out the tactical steps you will take to carry out this Strategy, such as list selection, copy writing, mailing method and so on. As at every stage of this GOSPA analysis, be specific and precise. Include deadlines and performance accountability, i.e., who will be held accountable for each tactic. Remember, what gets planned gets done.

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