Home > Essays & Text > Marketing Plan – 7 Elements of a Well-Conceived Marketing Matrix

Marketing Plan – 7 Elements of a Well-Conceived Marketing Matrix

Without a prospect, there can be no sale. A well conceived marketing plan is the way you attract prospects. There are seven basic elements to be taken into account when designing your marketing plan:

1. Product
2. Price
3. People
4. Promotion
5. Packaging
6. Positioning
7. Place

These seven elements are universal; they are applicable in every industry and every business. They are also closely intertwined. A single change in one can change your sales and your profitability dramatically.

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